10 to 10 to 10:10
Television Reflected:
A Media-Installation Event
DESIGNED AND EDITED BY PEDRO CUPERMAN AND OWEN SHAPIRO

10 to 10 is an event that grows out of a vision of a university community sharing a table. Too often universities have too many different tables arranged too far apart from one-another. Physicits sit with physicists, social scientists sit with social scientists, artists with artists, media scholars with media scholars. Seldom do we sit together and share our ideas or views of our world.
This event also grew our of the notion that Americans and television are like fish and water -so close, that it is sometimes difficult, even impossible to separate ourselves from it. This makes seeing television for what it is, and reflecting on how it has changed through the years and affected us, very difficult.
10 to 10 was hatched in the back room of a pub on the north side of Syracuse, New York. My co-cospirators were Pedro Cuperman, philosopher, and editor of Point of Contact, Peter Moller, media scholar and playwrite, Owen Shapiro, filmmaker and associate editor of Point of Contact, Christine Fawcett, Point of Contact's executive manager, and singer and me, a documentary filmmaker.
Late into the evening we came up with a simple plan -invite a group of thoughtful, prominent people with diverse backgrounds to reflect on this medium of television. And, since it is impossible to view everything that's on TV in even one time slot, we decided to borrow from our colleagues in the biology department and ask each participant to screen and reflect on a twenty-minute sample, a DNA slice of the beast.
We all agreed that to "reflect on" set just the right tone. Television is critiqued, analyzed, consumed, experienced. Seldom is it given the importance of reflection. On April 17th, 2003, students, faculty and members of the greater Syracuse community joined us for 10 to 10 to 10 after 10 -Television Reflected: a media installation event, in the Newhouse School of Public Communication's television studio.
Excerpt from Richard
Breyer's introduction to
Ten to Ten, Television Reflected: A Media Installation Event; Page 2.
Richard Breyer is a Professor at the
Newhouse School
of Public Communications,
Syracuse University
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